TotalBeauty.com’s Engagement Rises with Launch of Diet and Health Channel
Santa Monica, CA (PRWEB) August 08, 2011
Total Beauty Media, Inc. (TotalBeauty.com), the leading online beauty publisher expanded its coverage with the launch of its diet and health channel earlier this year. Since launch the diet, health, fitness, and nutrition content has delivered some of the strongest engagement for TotalBeauty.com
“Our research shows that 70% of our audience looks to Total Beauty to provide personal health information. When women feel fit and healthy, they feel so much more beautiful and empowered to take on the day,” says Beth Mayall-Traglia, Editor in Chief of TotalBeauty.com. “Our user engagement stats since launch prove that women are hungry for these life tools and more passionate about healthy lifestyles than ever before.”
Total Beauty’s health channel has already attracted leading brand advertisers given some powerful results:
Top performing content – Since launch, TotalBeauty.com’s diet and health content ranks consistently within the top 10 most read articles and is the fastest-growing channel.
Immediate impact – Already, more than 30% of all TotalBeauty.com’s traffic is funneling to diet, health, fitness, and nutrition advice.
Powerful audience pull – Health-related topics represent a growing portion of search traffic to TotalBeauty.com.
More engaging – Women’s nutrition content is the ‘stickiest’ within this new channel, resulting in more than twice the time spent engaging.
This expansion presents an impactful opportunity for advertisers to connect with consumers seeking trusted advice, products, and solutions to help achieve beauty from the inside out.
“Given the incredible audience traction realized with the diet and health channel, we are attracting top advertising partners across a range of categories including fitness, pharmaceuticals as well as food and beverage brands, “ says Ann Marie MacDougall, Vice President of Sales. “We’ll be announcing several integrated wellness franchises over the next few months that will provide like-minded brands an even deeper connection with these health-minded consumers.”
About Total Beauty Media, Inc.
Founded in 2007, venture-backed Total Beauty Media, Inc., operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews spanning more than 45,000 products, including most known prestige, mass-market, salon and spa products. In addition, it publishes daily editorial coverage of beauty and beauty health–related news and trends, including TotalBeauty.com TV, its immense library of beauty how-to videos. TotalBeauty.com and its community of beauty bloggers and beauty-related sites collectively generate more than 12 million monthly unique visitors. Total Beauty Media’s other properties include BeautyRiot.com, LimeLife.com, ModernMan.com as well as the top-rated Total Beauty product review mobile app.
Contact:
Ethelbert Williams
Head of Marketing
T: 310-399-7400
E: ewilliams(at)totalbeauty(dot)com
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